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Media & Publishing
Pinnacle Media Group

10x Content Output Without Adding Headcount

10xContent output increase

The Problem

Pinnacle's editorial team of 8 produced roughly 40 articles per month. Demand from advertisers and SEO requirements called for 10x output, but budget constraints made hiring impractical. Quality control was already a bottleneck.

Our Approach

Mapped the entire editorial workflow — ideation, research, drafting, editing, publishing. Identified that research and first-draft creation consumed 70% of editor time. Designed a credit-metered content pipeline with human review gates at every stage.

The Solution

Implemented a multi-stage content engine: AI-powered topic research and outline generation, LLM drafting with brand voice fine-tuning, automated fact-checking against approved sources, and editor-friendly revision interface. Credits are metered per content type (blog, longform, social) with different quality tiers.

Results

  • Content output scaled from 40 to 400+ pieces/month
  • Editorial review time reduced by 55%
  • SEO traffic increased 230% in 6 months
  • Cost per article decreased by 78%

Technology Stack

Claude (drafting & editing)
Custom RAG pipeline
OpenClaw (workflow automation)
WordPress API integration
Analytics dashboard

AI Credit Plan

Budget

25,000 AI credits/month for content generation

Governance

Per-content-type credit budgets. Editors control quality tier selection. Monthly review of credit efficiency per article category.

Allocation

30% research & outlines, 45% drafting, 15% fact-checking, 10% revision suggestions

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